"It must be understood that IP is also located in unforgettable trademarks — in the creativity of writers, singers and others, in Geographical Indications (GI), and in traditional knowledge.” Critically examine the benefits of GI and explain why there is lack of awareness on GI compared to intellectual property rights.

Geographical indicator (GI) is a sign used on products that have a specified geographical origin and possess qualities or a reputation that are due to its origin. These are covered under articles 22- 24 of TRIPS agreement.

The various benefits of GI are:

a) Preserving cultural heritage- by various legal protections to region's art and craft, its agricultural and industrial products. Ex. Banarasi saree, kanchepuram silk.

b) Social building and community participation- as there is need to strengthen its production and supply chain.

c) consumer benefits- these products must meet certain quality standards according to their norms.

d) socio-economic - competitive advantage, more added value, increased export opportunities, and strengthening of brand

e) environmental- mainly linked to agricultural products hence based on preservation of natural resources

f) nation at large because of socio-economic development, inclusive growth and preserving identity of INDIA (cultural clout)

Despite several advantages there is a widespread lack of awareness on GI compared to IPR because

i) GI are mainly the domain of socio-economical backward communities which lack knowledge of its benefits as well as its procedural mechanisms, unlike IPR or patent rights owner being from higher business houses having all sort of information and power.

ii) unaware of its value, fragmented qualities as well as prices which hampers the development of such industries.

iii) adulteration in qualities and lack of strict legal enforcement forcing these workers for diversion to earn livelihood elsewhere.

iv) ineffective support of govt institutions at grass root level- lack of proper infrastructure and financial mechanisms.
summing up there is a need to focus on awareness generation and capacity building to save these industries which are a symbol of cultural heritage and support for inclusive sustainable development.